SPOTLIGHT COVERAGE

At the iMedia September Brand Summit in Coronado, Calif., industry executives gained first-hand knowledge of new strategies and information that will have a direct impact on the future of interactive marketing. In particular, a series of Spotlight sessions presented Brand Summit attendees with an in-depth perspective on three key issues:

• Infusing the value of social media across your enterprise
• Going beyond the banner with a successful mobile strategy
• How in-text ads can provide control, personalization, relevance, and measurability

This special iMedia Spotlight edition brings those presentations directly to you in a multimedia format that can help you steer your digital marketing strategies for optimal success.