If you are still struggling to uncover the right way to bring digital into your brand strategy, the first step is to take a step back and look for a better way of building your marketing plan.

Bob Gilbreath, a former brand marketer at Procter & Gamble and current chief marketing strategist at interactive agency Bridge Worldwide, presents a new basis for marketing that uncovers ways of winning through digital. In this presentation and in his new book, “The Next Evolution of Marketing,” Gilbreath suggests that brands must stop interrupting and annoying the people who buy their products, and evolve to a new model called Marketing with Meaning. You will learn how a handful of brands like Domino’s Pizza, Pringles, Nike, and Southwest Airlines are enjoying greater revenue and profits by creating advertising that people choose to engage with and that itself improves people’s lives. And you will come away with a model that you can bring back to the office and start applying to brand strategy and idea evaluation immediately.

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Presenter: Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide, and Author of "The Next Evolution of Marketing"

Format: PPT