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September 13-16, 2009  |  Loews Coronado Bay Resort, California
"Should We Really Be Optimizing for Clicks?"
 
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Gian Fulgoni, comScore's chairman and co-founder, kicks off the hour in "Should We Really Be Optimizing for Clicks?"

Fulgoni will review an analysis of the click vs. non-click consumer as well as a framework for how to best measure the total impact of display advertising, making a case for the migration of traditional advertising dollars to the online channel. (Note: Fulgoni will build on this presentation in Master Class B: "The Click Remains Irrelevant: 'Natural Born Clickers' Return.")

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Presenter: Gian Fulgoni, Chairman and Co-Founder, comScore, Inc.

Format: PPT