Listen in on the latest ways brands can navigate the tangled landscape of online video to engage customers.

In a complicated and competitive digital landscape, the video medium is evolving into a marketing powerhouse. What used to be a platform for simply housing 30-second spots is flourishing, thanks to user-generated video that thrives in uncontrolled environments and polished original video content that can showcase brands in their best light.

In this panel presentation, you'll hear examples from brands that are gaining ground with customers through online video techniques, as well as some key pitfalls you'll want to avoid.

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Speaker(s): Danny Fishman, President, Digital Broadcast Group; Neil Perry, CEO, XLNTads; Daisy Whitney, Senior Content Producer, iMedia Communications

Format: MP3