October 15, 2009 | The Metropolitan Club, New York City
In this climate, building stronger relationships with people is critically important.
Many brands across different industries are successfully using Twitter to reach and engage with their customers in unprecedented ways. However, there are acknowledged risks and multiple points of potential failure.
Big brand ideas come alive with the new OPA online ad units.
Paid and non-paid media (social, mobile, distribution) fall into the same bucket.
With immense downward pressure on marketing budgets, especially in digital, media campaigns have to work harder and be more efficient.
The divide between targeting, traditional direct models, and brand marketing is approaching an inflection point where all mediums become measurable to sale, and all audiences are targeted based on who they are. Hear how brand marketers are using traditionally direct response tools to grow their business.
Branded iPhone applications are becoming must-haves for brands.