Branded iPhone applications are becoming must-haves for brands.Smartphone businesses with their own applications are exploding. Hear how brand marketers are leveraging iPhone and smartphone applications as powerful service and eCRM tools, how financial service companies can make the most of the opportunity, and how to deliver on a variety of brand objectives by leveraging mobile applications as part of your integrated marketing mix.
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Presenter: Alan Schulman, President & Chief Creative Officer, U . D I G > The Digital Innovations Group