iMedia Connection: Financial Marketing Summit Fall '09 - “Engagement Marketing – Building Sustainable Relationships by Embracing Marketing’s Two-Way Street”

All RSS Feeds

October 15, 2009 | The Metropolitan Club, New York City

EVENT INFO

COVERAGE

Events Calendar »

PPTs

“Engagement Marketing – Building Sustainable Relationships by Embracing Marketing’s Two-Way Street”

More by this Author

In this climate, building stronger relationships with people is critically important.

This presentation touches on the philosophical underpinnings of the emerging shift in marketing and explores the practical ways that brands can transform their approach to building relationships. Doug Levy will review proprietary research that supports imc²’s Brand Sustainability Map, offering a fresh perspective on how financial services companies can build trust with and do something meaningful for their consumers while increasing revenue and profit.

Engagement Marketing – Building Sustainable Relationships by Embracing Marketing’s Two-Way Street