The divide between targeting, traditional direct models, and brand marketing is approaching an inflection point where all mediums become measurable to sale, and all audiences are targeted based on who they are. Hear how brand marketers are using traditionally direct response tools to grow their business.

While targeting and measurement have become huge accelerators of digital marketing, how do brands respect their clients’ privacy and provide relevance? How do they measure and provide anonymity? How do they deliver target niche audiences and still move share? Today we will explore all of these questions and more.

In this session, comScore’s Anne Hunter will present an overview of the tools smart marketers are using to find their audience targets, and how they are truly measuring effectiveness across all their channels, online and off, to establish a balance between data and brand.

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Presenter: Anne Hunter, VP, Advertising Effectiveness Products, comScore, Inc.

Format: PDF