With immense downward pressure on marketing budgets, especially in digital, media campaigns have to work harder and be more efficient.The upside is that digital media vendors are eager to rebuild their financial services business, and they are innovating in order to deliver to the right people at a more attractive price. Additionally, increased competition in the media sales sector is leading to downward price pressure across the industry. In this session, you’ll learn from the head of a media agency how to look outside “the usual suspects” to reach your targets in new ways, and improve your efficiencies by an order of magnitude. You’ll also learn about the secrets publishers don’t want you to know when it comes to how ad inventory is bought and sold. In the end, you will have beefed up your arsenal of buying and negotiating tactics and will know which levers to pull in order to get the most from your digital media plans.
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Presenter: Tom Hespos, President, Underscore Marketing