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October 15, 2009  |  The Metropolitan Club, New York City
"Integration of Paid & Non-Paid Channels"
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Paid and non-paid media (social, mobile, distribution) fall into the same bucket.

But sometimes we must move money out of paid media in order to participate in the unpaid channels, and this can be a hard sell. How do you balance your reach and influence to make the best possible media plan, using paid and unpaid media to extend each other? Does your current unpaid strategy augment your paid strategy – and vice-versa? Learn how to use the latest interactive-specific strategies to cross pollinate your web 2.0 campaigns across all media.
"Integration of Paid & Non-Paid Channels"

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Presenter: Kevin Ryan, CMO, WebVisible

Format: PPT