Big brand ideas come alive with the new OPA online ad units.
With the introduction of new online tools and the increasing popularity of the internet, marketers are incorporating more engaging and interactive elements into marketing messages and campaigns. Financial brands, which have traditionally capitalized on the internet to leverage direct response capabilities, are among the groups beginning to take advantage of the online space to promote their brands and are finding the measurement tools are especially sophisticated. And while the direct response nature of the internet allows us to count clicks, new creative opportunities online allow for powerful branding to take place directly on the page where consumer's attention lies, and quantifiable brand purchase intent is achieved.
Join Riley McDonough to learn how to drive greater brand purchase intent results for your company.
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Presenter: Riley McDonough, SVP & GM Americas, Consumer Publishing, Thomson Reuters