Many brands across different industries are successfully using Twitter to reach and engage with their customers in unprecedented ways. However, there are acknowledged risks and multiple points of potential failure.

The financial services industry may be even more wary since we have challenges specific to our industry that create increased sensitivities and concerns in an open communication channel. Regardless, social media channels – specifically Twitter – provide unprecedented opportunities to re-create, re-invigorate, and develop new customer relations and perceptions, all the more relevant in today’s challenging economic climate.

In this session, Denise Zimmerman will answer looming questions like: How can financial institutions embrace Twitter? What are the lessons we can learn from brands successfully using Twitter? How can they be applied to the financial services industry? How can you best prepare to succeed and reduce your risk?

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Presenter: Denise Zimmerman, President & Chief Strategy Officer, NetPlus Marketing, Inc.

Format: PPT