October 25-28, 2009 | Henderson, Nevada
As the social web continues to fragment, marketers are struggling to make sense of all the conversational noise that pertains to their brands. Here's how to hone in on the right conversations.
Media buyers play a vital role in the success or failure of emerging marketing technologies. Take a page from the venture capital community, and ensure you're making smart investments with your time and money.
The time consumers spend with digital media is light years ahead of the marketing dollars being allocated to the very same channels. Take a look at some key trends that will continue to influence your quest for a bigger piece of the overall marketing-budget pie.
Cutting-edge interactive marketers are tinkering with opportunities on a variety of new digital platforms. Our panel of industry experts tells you what's working -- and what's not.