October 25-28, 2009 | Henderson, Nevada
Brian McAndrews, who's now wearing a venture capital hat after several years at the helm of aQuantive and Microsoft's online ad business, shares his thoughts on creating innovative cultures in small and large companies.
Jeff Rosenblum and Bill Tancer give insightful presentations on social media and early adopters.
The digital spend for advertisers continues to either stay flat or grow very little while customer usage of digital mediums skyrockets.
Online video is the most engaging form of social media, and the fastest-growing category of advertising spending.
iPhones are leading the charge, but the smartphone business overall is exploding.
Learn how leading brands are moving shampoo to kitchen sinks with video game advertising strategies that build unique consumer experiences.
Social media has become ubiquitous to consumers and an invaluable resource for companies who know how to engage their consumers with it – especially those companies who know how to use social media’s interactivity to listen to those consumers.
This master class will answer all of your questions about brand-funded web video.
Most brand managers have experimented with mobile over the last few years, but many of them have found that standalone mobile tactics have failed to push the needle.
As social media evolves to engage and embrace the masses, it can be more effective in certain situations by reaching niche audiences to create more focused, meaningful interactions.
Augmented Reality (AR) is truly a breakthrough type of technology that offers tremendous promise to marketers, and it has already had a watershed year in the world of marketing.