Augmented Reality (AR) is truly a breakthrough type of technology that offers tremendous promise to marketers, and it has already had a watershed year in the world of marketing.
However, Mobile Augmented Reality is still in its infancy, and as marketers begin to realize its potential, marketing initiatives will take on an entirely new dimension. The notion of "internet everywhere" is slowly becoming a reality, and technologies such as augmented reality are helping pave the way. As they do, brands are seeing greenfield opportunities to interact with consumers in fresh and exciting ways.
In this master class, Adam Broitman, partner and ringleader of Circ.us, will review high level aspects of AR that marketers need to know about, including a review of a few cutting-edge case studies, and an eye toward the future of AR and marketing.
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Presenter: Adam Broitman, Partner and Ringleader, Circ.us