Most brand managers have experimented with mobile over the last few years, but many of them have found that standalone mobile tactics have failed to push the needle.

What’s going wrong? Steen Andersson will share his experience on the two key factors that drive ROI-positive mobile marketing:

1. How to effectively connect mobile with other marketing strategies and tactics;
2. Understanding more deeply the consumers’ mobile behavior – considering location, time of day, and information needs they have when they are "on-the-go."

Andersson will do this through the lens of his "mobility planning" methodology.

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Presenter: Steen Andersson, Co-Founder & VP Marketing, 5th Finger

Format: PPT