This master class will answer all of your questions about brand-funded web video.

What role should brands play? Who makes the first move – brand, content creator, or distributor? Why is this space so different (and so much more complex) than conventional television program integration? How did we get here and how can we set ourselves up for success? Join John McCarus in a discussion around current models, what’s working (for now), and how audiences are responding to the explosive growth in brand-funded web video.

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Presenter: John McCarus, Group VP and Director of Brand Content, Digitas

Format: PPT