Social media has become ubiquitous to consumers and an invaluable resource for companies who know how to engage their consumers with it – especially those companies who know how to use social media’s interactivity to listen to those consumers.

Advanced technologies are helping today’s enterprise marketers listen in on online opinion with an immediacy never before imagined and leverage what they can learn strategically to build custom campaigns on the fly, be they product, service, CRM, competitive, or otherwise. Learn how two of the leading companies in the “listening” space and their brand clients are doing this today with specific, concise – and very different – case studies designed to demonstrate how brands and their marketers can find and leverage a wealth of intelligence, no matter what their marketing objectives happen to be. Presenters will designate at least half the class for Q & A, and will leave attendees with a clear picture of how they can leverage social media to learn more about their brand, their products, or those of their clients.

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Presenter: Mark Langsfeld, Daniel Neely, Jennifer Rivas, Mark Naples

Format: PPT