October 25-28, 2009 | Henderson, Nevada
Master Class B: “Marketing with iPhone Apps: The First Step Toward True 3-Screen Convergence”
iPhones are leading the charge, but the smartphone business overall is exploding.
In this master class, you'll learn about the behavior of iPhone and smartphone users, how brands are making the most of the opportunity, and how to deliver on a variety of brand objectives by leveraging smartphone applications as part of your integrated marketing mix.Master Class B: “Marketing with iPhone Apps: The First Step Toward True 3-Screen Convergence”
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Presenter: Tony Nethercutt, VP, Advertising Sales, AdMob, Ian Wolfman, CMO, imc²
Format: PPT