Online video is the most engaging form of social media, and the fastest-growing category of advertising spending.

However, many brands have not yet engaged fully or are experimenting with "tactics in search of a strategy." While some brands have comprehensive approaches that include social media and paid advertising, others still gamble on their commercials going "viral." How can leading brands use online video to reach target customers in efficient, scalable ways? What are the most critical things any marketer needs to know about online video, and what can the case studies teach us about achieving success and avoiding common pitfalls? Kevin Nalty is the only career marketer who is also one of YouTube's most-viewed comedians. He will look beyond today's hype and provide actionable tips for leveraging online video to connect with target customers and build brands.

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Presenter: Kevin H. Nalty, Online-Video Expert and Founder, Nalts Consulting, LLC.

Format: PPT