Jeff Rosenblum and Bill Tancer give insightful presentations on social media and early adopters.

"The Hope Beyond the Hype"
Social communication is not a new consumer behavior, but it has taken a completely new form of relevance and importance in establishing a brand’s relationship to the consumer, particularly in the online space. So, where is social media going? What is the potential for building brands? What do consumers want from the experience?

The Hope Beyond the Hype will go beyond top-line statistics and hyperbole to help the industry understand the future for transforming brands and consumer behavior. Through interviews with industry insiders and innovators, Questus will provide insights in an engaging documentary-style video that will focus on the critical factor we all need to understand: the future of social media.

“What’s Next in Emerging Media?”
What does an Iowa cornfield have to do with the next big thing in online video? In his presentation on what’s next in emerging media, Bill Tancer will revisit the early adopter analysis from his New York Times Bestseller, “Click – What Millions Do Online and Why it Matters.” Through analysis of successful online video sites, and the psychographics of visitors before those sites became popular, Tancer has a portal into who the first-movers are in consuming online video, and what they’re doing today. You don’t want to miss this iMedia Breakthrough exclusive.

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Presenter: Jeff Rosenblum, Founding Partner, Questus; Bill Tancer, GM, Global Research, Hitwise

Format: PPT