The digital spend for advertisers continues to either stay flat or grow very little while customer usage of digital mediums skyrockets.

In fact, when we put on our customer hats for a moment, it's clear that our time spent with digital is eons beyond the 5 percent or so digital budget allocation. Industry veteran and marketing whiz Julie Roehm will close out our Breakthrough with a town hall session on tackling why agencies and brands don't allocate more money to digital.

These issues run the gamut from comfort with what they know (TV), to a lack of control online, to a simple fear of the unknown. There's also the big issue of digital fragmentation because digital budgets get tapped for all the venues we've been exploring here at Breakthrough – mobile, social media, online video, gaming, and others. We'll discuss these challenges and then dive into how to solve them. As the ringleader, Roehm will guide attendees through solutions, takeaways, and action items you can bring home with you to wrest more money for digital innovation.

GET THE PRESENTATION

• [Presentation] Download it now

Presenter: Julie Roehm, Founder & Marketing Strategy Consultant/CMO for Hire, Backslash Meta, LLC

Format: PPT