Many brands focus on mass social media, but success can also be found within niches everywhere. Find out where they are and how to reach out to them.

As social media evolves to engage and embrace the masses, it can be more effective when brands can reach niche audiences to create more focused, meaningful interactions. But ultimately, success with social media isn't just about the platform -- it's about creating meaningful and valuable connections.

In this master class, you'll hear how brands are engaging niche audiences within Twitter and Facebook, as well as other social media platforms in narrow and focused ways.

Want to see the viuals for this Master Class presentation from the iMedia Breakthrough Summit? Click here.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): John Shanley, creative director, NetPlus Marketing, Inc.; Denise Zimmerman, president and chief strategy officer, NetPlus Marketing, Inc.

Format: MP3