Find out why standalone mobile tactics have fallen short of expectations for many brand managers.

Most brand managers have experimented with mobile over the last few years, but they are finding that standalone tactics are failing to push the needle. Through the lens of his mobility planning methodology, Steen Andersson will share his experience on two key factors that are driving ROI-positive mobile marketing:

1. How to effectively connect mobile with other marketing strategies and tactics
2. Understanding consumers' mobile behavior by considering their location, time of day, and on-the-go information needs

Want to see the viuals for this Master Class presentation from the iMedia Breakthrough Summit? Click here.

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Speaker(s): Steen Andersson, co-founder and VP of marketing, 5th Finger

Format: MP3