Learn how to take your first steps towards a true three-screen convergence through this overview of the smartphone business and the direction it is heading in.

iPhones are leading the charge, but the smartphone business overall is exploding. In this master class, you'll learn about the behavior of iPhone and smartphone users, how brands are making the most of the opportunity, and how to deliver on a variety of brand objectives by leveraging smartphone applications as part of your integrated marketing mix.

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Speaker(s): Tony Nethercutt, Vice President, Advertising Sales, AdMob; Ian Wolfman, CMO, imc2.

Format: MP3