December 6-9, 2009 | Scottsdale, Arizona
Opening Brawl: “Demand Creation vs. Demand Fulfillment: Sketching the Future for Online Advertising”
This is not a panel discussion full of sound and fury and signifying nothing. Instead, watch our successive speakers roll up their sleeves and have at it, with our own iMedia Senior Analyst Doug Weaver serving as referee. Featuring strong industry voices representing different – and often incompatible – points of view, we’re using the brawl to kick open an exciting two days of ideas and thought leadership.
Just think back to the surprises of years past: it’s hard to believe that Facebook is just six years old, YouTube is less than five years old, and Twitter is three and a half. What’s coming next?
A 15-minute deep dive on the future of targeting, followed by a series of four eight-minute case studies on next-generation targeting abilities, the role of search in targeting, and privacy. Bob DeSena will lead the audience in a five-minute conclusion to make sense of it all.
Mobile phones are the definition of a highly personal and targeted marketing platform: your ads and branded apps are literally in the palm of your customers’ hands wherever they go.
If niche is the new black, then data is king.
People spend most of their money near where they live. Yet, all the traditional ways to reach consumers spending locally with a local message – broadcast television, print newspapers, and yellow pages – are in double-digit secular decline.
A series of six eight-minute case studies on innovative campaigns and measurement in social media.
There is tremendous hype surrounding social media today among brand marketers and technology vendors. But, how do agencies participate?