December 6-9, 2009  |  Scottsdale, Arizona
Master Class A: “Inform Your Mobile App Strategy for a Highly Personalized Consumer Connection”

Mobile phones are the definition of a highly personal and targeted marketing platform: your ads and branded apps are literally in the palm of your customers’ hands wherever they go.

As mobile marketing shifts from its infancy to a more mature, but chaotic toddlerhood, more and more questions surface. What best practices are emerging around messaging, ad formats, fee/free models, branded apps, and more?

Pandora and Whitepages, two top ten ad-supported iPhone application developers, and their ad agency partners, Ignited and MediaVest Worldwide, will share their insights from several recent in-application ad campaigns. Pandora and WhitePages will also openly discuss their own real-world app strategies and results (both the good and the bad) including specific download, update, and usage metrics – free, paid, and in-between. By design, the case studies will be brief to allow for Q&A and collaborative discussion.


Presenter: Anne Chu, Cheryl Lucanegro, Dave Martin, Kevin Nakao

Format: PPT