December 6-9, 2009  |  Scottsdale, Arizona
SPOTLIGHT COVERAGE

At the iMedia December Agency Summit in Scottsdale, Ariz., industry executives gained first-hand knowledge of new strategies and information that will have a direct impact on the future of interactive marketing. In particular, a series of Spotlight sessions presented Agency Summit attendees with an in-depth perspective on three key issues:

  • Refocusing the blurring lines of media to help time-crunched digital professionals better manage campaign creation, execution, and reporting
  • Cutting through the clutter of outdated metrics to better focus on the real indicators of improved ROI
  • How semantics-based tools can help agencies prevent mismanaged ad placements across all of their online display ad media buys

This special iMedia Spotlight edition brings those presentations directly to you in a multimedia format that can help you keep pace with your customers and develop your digital marketing strategies for optimal success.

Conquer the fear of ad misplacements
Want to keep your brand's ads from appearing in inappropriate content? Take a look at a page-level solution that can provide customized protection, no matter what your standards are.

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Ad serving, simplified
Is technology helping us to embrace what's next or creating frustrating bottlenecks that lock us in the past? Take a look at a new ad management platform that can help you take control of a time-constrained world to deliver on the promises of tomorrow's media.

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4 tips for improving agency-publisher communication
There are tons of steps agencies and publishers could take to improve the performance of online ad campaigns. Here are four.

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