February 7-10, 2010 | Las Vegas, Nevada
Social media is most effective when combined with brand objectives and consumer conversations. See how Sprite and 360i were able to reach a key demographic by doing just that.
Nearly every brand seems to have squandered its opportunity at this year's Super Bowl. But Ad Age's Bob Garfield explains why this might not be such a bad thing for the interactive industry.
Consumers are tired of a one-sided relationship that exists solely to sell them more products. Doug Levy of imc2 explains why consumer trust and strong relationships will shape the future of marketing.
Until recently, there were only two eras of marketing. But times are changing. Here are some approaches that successful brands are using to push past the rest of the pack.