February 7-10, 2010 | Las Vegas, Nevada
Brand marketers debate over social media and mobile marketing. Video game advertising and mobile case studies are shared. Finally, a brand marketer gives tips to sellers.
Chris and Elizabeth review the essentials of keeping your brand reputation safe online.
This master class will delve into how brands can successfully incorporate digital media as part of their overall campaigns that also include TV, in-store signage, email, and print.
Doug Levy introduces a new model – relationship marketing - a different way to think about the practice of marketing that creates opportunities for monumental results.
Brand marketers have long relied on personality differences, or psychographics, to define their targets. For example, BMW and Jaguar drivers may be demographically similar, but BMW drivers are more assertive and Jaguar drivers are higher in self esteem. Despite the importance of psychographics, brand marketers have never had a consistent way to define and reach their psychographic targets in media. Hear from Jim Meyer, CEO of Mindset Media, and Donald B. King of Kraft Foods as they discuss how breakthroughs in measurement and ad technology can help brands successfully define, understand, and reach their psychographic targets in online media.
In the shadow of one of the last traditional brand events – the Super Bowl – we meet to plot a course through a fragmented, evolving landscape. This session will bring together some of the best ideas from the conference, exploring how they relate to each other and to your brand strategy for the months ahead. Can a brand be safe in a chaotic, social world? How can we move social marketing from an ongoing experiment to a growing practice? Will ad technology save us from ourselves? Can the growing power of the consumer be to our advantage?
Stefan Tornquist, research director at MarketingSherpa, will examine these important questions through the lens of years of consumer and business research.
Are consumers smarter than brands? These case studies will highlight how JCPenny, Mountain Dew, and Burt’s Bees use online communities to drive product innovation, marketing campaigns, and brand propagation.
For the make-or-break launch of its Windows 7 operating system last Fall, Microsoft turned to word-of-mouth marketer House Party to activate consumer advocates, enlisting more than 40,000 consumers around the world to host simultaneous parties in their homes to debut Microsoft's new software. Learn how it worked in this case study.
An overview of the topics discussed in roundtable an town hall formats.