This master class will delve into how brands can successfully incorporate digital media as part of their overall campaigns that also include TV, in-store signage, email, and print.

Using Con-Agra's Ro-Tel Tomatoes campaign as an example, Denise Zimmerman and David Larkins, NetPlus's VP of Marketing, will share tips and strategies on how to ensure online branding supports overall marketing and business goals. With that big picture set-up, Jennifer Rivas will then provide the laser focus on how social media in particular can be useful to a brand. Relying on listening tools, Red Robin better understands its customers and can reach them more effectively.

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Presenter: Jennifer Rivas, Director of National Marketing, Red Robin; Denise Zimmerman, President & Chief Strategy Officer, NetPlus Marketing, Inc.

Format: PPT