SPOTLIGHT COVERAGE

At the iMedia February Brand Summit in Las Vegas, Nev., industry executives gained first-hand knowledge of new strategies and information that will have a direct impact on the future of interactive marketing. In particular, a series of Spotlight sessions presented Brand Summit attendees with an in-depth perspective on three key issues:

• Leveraging targeting parameters to identify and understand an advertiser's mobile customer profile
• Reaching and engaging qualified consumers through compelling in-text solutions across the web
• How web listening is changing, and how you can organize internally to discover better consumer insights

This special iMedia Spotlight edition brings those presentations directly to you in a multimedia format that can help you keep pace with your customers and develop your digital marketing strategies for optimal success.