Connecting with the new consumer - unravelling the complexities of consumer research
In today’s world of expanding media choices, scarcity of time, and increasing connectivity, understanding your consumers is more complex than ever. What are they doing, what are they watching, how are they expressing themselves, how are they interacting with their peers? These are all critical questions to understanding what is influencing consumer purchasing behaviour. In this session, Nielsen’s head of online in Asia Pacific, Megan Clarken, will present the latest consumer insights from around the globe and around Asia, tapping into Nielsen’s extensive data sources, to help you to connect with the new consumer. Specifically, this session will draw on Nielsen’s work with leading global and regional brand advertisers around what consumers are watching, reading and listening to, what they’re doing online, what they’re saying online and how these activities correlate with and influence what they buy.
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Presenter: Megan Clarken