June 29, 2010 | Santa Monica, CA
Peter Tortorici, CEO GroupM Entertainment, a leading media executive in the marketing industry, focused on the highly publicized "We are the World for Haiti" initiative.
Marissa Gluck, Interpret LLC, shared how today’s mom makes entertainment choices and how she influences others through larger personal networks mapped digitally across the Internet and the mobile devices she relies on to stay connected.
comScore and MediaMind shared new understandings of modern consumer behavior and the value exchange that takes place when brands allow their audience to play.
Learn how the Ayzenberg Group’s strategy created a voice and face for the Monster Hunter franchise in North American and European gaming markets.
Learn how global trends in mobile entertainment -- mobile TV -- can take your current marketing campaigns to a whole new level of consumer connection.