comScore and MediaMind shared new understandings of modern consumer behavior and the value exchange that takes place when brands allow their audience to play.
Consumers today want to be entertained. From high-definition experiences to digitally enhanced production, consumers now expect the same from their initial advertising exposure. Hidden within interactive display media, users show by their own volition that they are prepared to actively explore brandsí messaging for increasing amounts of time. What does this mean from an entertainment brandís perspective?
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Presenter: Dean Donaldson, Director of Digital Experience, MediaMind & Emily Della Maggiora, Vice President, comScore Marketing Solutions, comScore, Inc.