Peter Tortorici, CEO GroupM Entertainment, a leading media executive in the marketing industry, focused on the highly publicized "We are the World for Haiti" initiative.

The case study from the initiative demonstrates the success that a powerful mix of content, media, and entertainment can bring to cause-related programs.

Tortorici will highlight the different dynamics of developing content as it relates to commercial and nonprofit efforts. He will address the value of collaboration in the entertainment and media community for charitable purposes and how doing good is one of today’s new cultural currencies.

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Presenter: Peter Tortorici, CEO, GroupM Entertainment

Format: PPT