October 17-20, 2010 | Rancho Mirage, CA
In the age of information overload, brands need to look to the forces that are transforming media. Learn why authentic engagement is less passive than it has ever been before.
Journalist, researcher, and BoingBoing.net's mad scientist of sorts, David Pescovitz talks to iMedia about weapons of mass persuasion, the programmable world, and hacking reality.
Next Issue Media's CEO shares a preview on the power of the iPad and some of the exciting opportunities it will soon present for publishers and advertisers.
IPG Media Lab set out to answer the million-dollar question: Is the willingness to pay for iPad apps driven by the early adopter audience or the form factor?
PepsiCo's social media guru talks about everything from his company's perspectives on corporate responsibility to that noisy SunChips bag.
While humans are hard-wired to seek out information that meets their needs, the search industry will soon need to find creative ways to move beyond basic utility. Take a look at some keen insight that can get you started.
How can marketers keep up with consumer thirst for personalization, gratification, and validation without offending or interrupting? Organic Inc.'s Conor Brady offers some tips for walking the line when working with the iPad.
The quandary with the tablet is that it's more than a new media vehicle -- it's a new media environment. Here are some guidelines on how to approach tablet metrics.