October 17-20, 2010 | Rancho Mirage, CA
The dominance of apps may seem impenetrable, but their stronghold may be more precarious than you think. Learn which tools and techniques are rising up to challenge them.
The marketing value of location-based services was slow to catch on, but all doubts are quickly being put to rest. See why apps like Foursquare and Loopt are here to stay.
Maybe a few logistics have prevented a complete merging of TV and the internet, but marketers are quickly finding ways around it. See what's in store for this partnership.