October 17-20, 2010  |  Rancho Mirage, CA
SPOTLIGHT COVERAGE

At the iMedia Breakthrough Summit in Rancho Mirage, Calif., a series of Spotlight sessions presented Summit attendees with an in-depth perspective on two key issues:

  • How to build a lasting relationship with the right target audience
  • Innovations on how the powerful tandem of mobile search and display can be used to engage consumers

This special iMedia Spotlight edition brings those presentations directly to you, helping you keep pace with your customers and develop your digital marketing strategies for optimal success.

Searching for brighter mobile opportunities
Ready to take your mobile campaigns to the next level? Find out how the powerful tandem of mobile search and display can more effectively engage audiences and build better brand outreach.

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The new ROI: Dwell rates and Facebook "likes"
Ross McNab, director of business development at MediaMind, talks about the engagement possibilities in display advertising and Mountain Dew's in-ad "like" button.

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