November 3-4, 2010  |  New York, NY
SPOTLIGHT COVERAGE

This special iMedia Spotlight issue brings you key marketing innovations shared by presenting sponsors at ad:tech New York.

Why strategy is the new creative
Online advertising has moved too close to science, with its focus on metrics, but the ability to target small audiences has opened a huge new opportunity for campaign development and strategy.

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Keys to building a stronger online fan base
The more you listen to your consumer base, the easier it is to build advertising targeted to their interests. Experian shares some tips on how to foster fan growth.

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Raising the bar on online audience measurement
With myriad media channels and access points, marketing campaigns need help to accurately capture audience insight and deliver actionable results. Take a look at Nielsen's powerful new solution to the problem.

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Domain strategies for successful online marketing
The right domain name can change the game for your business. Sedo presents tips, tricks, and insight for developing a domain strategy that works for your company.

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Creating an emotional connection with digital media
Vibrant Media and comScore discuss how brands can bridge the gap between the emotional effect of television and the perceived direct-response nature of digital advertising.

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