December 12-15, 2010 | Phoenix, Arizona
Let’s get the collective conversation started early! By now, we’ve all see Terence Kawaja’s ubiquitous “Digital Advertising Ecosystem” chart with its mess of logos that strive to make sense of just one aspect of our business: digital display advertising. Nothing screams “Media Bermuda Triangle” louder!
Kevin Doohan, Director of Digital Marketing at Red Bull welcomes attendees to the iMedia December Agency Summit.
Uwe Hook will explore different agency models and make recommendations on the correct structure for 2011.
Lee Rainie, Director of the Pew Internet Project, will provide new national consumer data and a series of on-the-ground examples of how companies have successfully engaged the new breed of consumers.
How does TV and online video advertising work together – and what does the consumer value in this new converged space?
Once the uncontested domain of linear TV programming, the living room has become the next battleground for emerging media services.
Some of today's most innovative marketers are looking to make mobile bigger, bolder, and more dramatic – creating experiences that deeply engage consumers and elevate brands as never before possible.