Want to know how to make your agency more efficient? Listen in as two top marketers share their recommendations for an integrated business structure.Is it time we go back to the television model, in which planners developed ideas and buyers bought? Planners need to work more closely with all stakeholders involved in the creative campaign development, and in this podcast, Uwe Hook and Adam Kmiec explore some potential agency models that can make this happen.
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Speaker(s): Uwe Hook, CEO, BatesHook; and Adam Kmiec, SVP, Interactive Marketing Innovation, MARC USA