March 20-23, 2011 | Miami, Florida
SPOTLIGHT COVERAGE
Spreading smiles, in a viral way
How can you create emotional connections that still have advertising impact? Take a page from Definition 6, whose Coca-Cola campaign proved that success follows when you set out to spread happiness.
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How MediaMind is changing metrics for the better
Fresh off the Media Rating Council's accreditation of its new metrics, MediaMind talks about why consumers don't trust advertisements, and what it's doing to change that.
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Video formats: Choose, or lose your viewers
Advanced options and social features have rocketed video ads to a place of power in the marketer's arsenal. But knowing your goals and making smart choices are key if you want to win in this complex channel.
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