May 1-4, 2011 | Amelia Island, Florida
If you want to connect with moms, you must understand what drives their activities in the mobile and social spheres. Consider the marketing implications revealed by BabyCenter's Tina Sharkey as she takes a look at the daily life of the modern mom.
Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds.
Procter & Gamble's new Pampers product line caused an uproar among mom bloggers and consumer media outlets. See how the brand turned the tide of the social media conversation and set the record straight.
The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you.