May 1-4, 2011 | Amelia Island, Florida
With Moms serving as the gatekeepers for most household purchase decisions, how do you position your brand for success with this key audience?
Latina moms in the US straddle two worlds. One foot is firmly planted and participating in U.S. culture, she listens to her WIC nutritionist, asks her doctor and pediatrician questions, and is cognizant of the epidemic of chronic diseases such as childhood obesity.
Consumption of online video content in the U.S. continues to skyrocket and women and moms aged 25-44 are a major force behind the rapid adoption.
The retail purchase funnel has forever changed. Shoppers today follow a highly dynamic and multifaceted path to purchase.
Moms use digital media in different ways throughout the day, and always try to carve out a bit of “Me Time.”
The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.
The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.
The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.
The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.
Moms comes in a variety of technographic flavors, uniquely defined by their mom status (expecting mom, new mom and experienced mom), their generational experiences (millennial’s , gen x and boomers) and their daily lives(working, non working).