May 1-4, 2011 | Amelia Island, Florida
When a woman becomes a mom, she adds 10 hours of parenting duties to her daily schedule. Watch as BabyCenter's Tina Sharkey explains what marketers need to know in order to better understand moms.
Watch as Procter & Gamble explains why it's not just about the diapers, it's about the relationship. Includes a surprise interview with Bob Garfield.
iMedia presents some case studies from influential mom bloggers that highlight some successful marketing partnerships. Watch as the panel describes how the experiences met their needs, served their readers, and fulfilled the goals of the marketer.
Find out how to fulfill women's three core needs when she engages in a variety of online activities.
A shift in mom trust means brands have to go beyond traditional advertising approaches to win in the new environment. Watch as CafeMom's Laura Fortner explains how to make the connection.