May 22-25, 2011 | Bonita Springs, Florida
The digital world is evolving: Agencies are becoming publishers, publishers are becoming exchanges, and brands are becoming content curators. Four experts give advice on how to navigate this "world of gray."
As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year.
Consumers remember humorous advertising and are more likely to purchase products featured in funny commercials. Learn the complicated art of leveraging comedy as a marketing tool.
Savvy advertisers can employ humor to persuade and encourage loyalty among consumers. Learn when, how, and why laughter can be the best marketing medicine.