May 22-25, 2011 | Bonita Springs, Florida
How many media experts does it take to change a light bulb? Mitch Earleywine, Ph.D., associate professor of psychology, SUNY Albany, explains in "Humor and its role in persuasion."
In this case study session, hear how a global entertainment company improved its display advertising program to boost bookings at its resorts. Presented by Melanie Gee and Nancy Marzouk.
Through interviews of brand marketers, this session will give a glimpse of overall satisfaction levels of brand marketers with their agencies. Presented by Neil Perry.
An agency-side trading desk executive and a DSP tech company executive, who have been saying, “this is the future” will explain why. Presented by John Montgomery and John Nardone.
The IPG Media Lab and YuMe recently set out to document what “in the wild” video viewing looks like when consumers have all the choices of a digital living room. Presented by Travis Hockersmith and Brian Monahan.
This presentation simplifies the compliance process for the FTC’s and IAB Coalition’s Self-Regulatory Principles for Online Behavioral Advertising, and learn how to make some seriously important lemonade from the privacy lemon. Presented by Ashlen Cherry, Grace Liau and Scott Meyer.
Join us as we tackle the new roles of an agency today, and discuss how to navigate in this world of gray. Presented by Shane Ankeney, Eric J. Grilly, Adam Lavelle, and Jack Meyers. Moderator: John Durham.