May 22-25, 2011  |  Bonita Springs, Florida
SPOTLIGHT COVERAGE

Why it's all about capturing dynamic demand
Critical changes in consumer behavior have made capturing dynamic demand the critical task. In short, the job of a senior marketer has become demonstrably harder. Here's how DataXu can help.

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Measuring attribution in a way that makes sense
The digital marketing industry is filled with algorithms and equations that don't make sense outside of an accounting model. Find out how to accurately appraise your campaigns.

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The most expensive marketing mistake
Not being prepared for privacy legislation could be financially disastrous for your agency. TRUSTe sheds light on upcoming privacy bills and explains how it can help.

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