June 28, 2011 | Beverly Hills, CA
In this keynote address, Kruse will share the actionable perspectives and insights she brings from CPG to entertainment marketing, and how digital can bolster traditional TV in ESPN's marketing.
From the introduction of smartphones, to tablets, technological a lot has happened in the mobile space in the last 5 years. These technological advances have provided new ways for consumers to experience and interact with your brand.
A case study on the History Channel’s “America The Story of Us” 360 degree campaign, including gaming, mobile, and more, with Nielsen study results that prove a drive to tune-in.
20th Century Fox set out to be the first to deploy an NFC poster campaign in the U.K. with NFC-enabled smart posters distributed around central London to promote the latest X-Men film, X-Men First Class.
Three interactive shops pitch for 15 minutes to win a piece of fictional business - see Damian Hagger's winning pitch here.
Three interactive shops pitch for 15 minutes to win a piece of fictional business - see Dave Nichols' pitch here.
This entertainment case study investigates techniques to measure the impact of TV and internet advertising on online behavioral response.